About the company.
FirstStep-Marketing.com was founded with a single goal: to help the small businesses make it big. We know how expensive and frustrating it is for entrepreneurs to get the marketing tools they need. So, we applied our decades of branding experience with Fortune 500 companies to create the world’s first all-inclusive, cost-effective package for start-ups and small businesses.
Here’s a brief introduction to the people who made this possible:
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Imelda’s an award-winning art director/creative director who’s worked with a veritable Who’s Whos of leading brands: Wells Fargo, Jelly Belly Candy Company, Jose Cuervo, Pacific Bell/SBC, PeopleSoft, San Francisco Opera, Cisco, Siemens, PG&E, Westin Century Plaza, and countless others. She’s garnered Gold & Best In Show Awards from the American Association of Advertising Agencies (ADDYS), The San Francisco Show and the San Francisco Ad Club.
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Business is Oscar’s business. Specifically, helping start-ups and small businesses make it big.
He’s coached and consulted with more than 300 entrepreneurs and business owners - providing guidance in such areas as business planning, organization and strategy, management, financial forecasting, budgeting, operations, and sales and marketing.
Government agencies, news organizations and community groups have all sought Oscar’s insight into the needs of small businesses. He’s appeared before the US Small Business Administration to deliver workshops and seminars, and been featured on ABC Channel 7 regarding the impact of San Francisco's Universal Health Plan on small businesses.
Oscar holds a Bachelor's Degree in Business Administration/Marketing from Notre Dame de Namur University, and completed the Management Development for Entrepreneurs (MDE) executive program at UCLA's Anderson School of Management.
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Devin’s a pioneer in applying advanced technology to help businesses succeed.
He founded VBlue International, one of the first web design firms in Silicon Valley, with clients including Tibco, Interval Research, PointCast, and Webvan. He’s also been a technology guru for organizations such as SoftBook Press and GO Corporation, as well as financial services organizations like Wells Fargo Bank and Charles Schwab - where he introduced the tools to allow Schwab advisors to manage more than $500 billion in custodial assets. Devin has an MBA in Finance from San Francisco State University, and a law degree from the University of San Francisco.





